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    The Experience Management Platform?

    Deliver exceptional
    customer, product, brand
    and employee experiences
    on the #1 XM platform

    Four core experiences of business.
    One powerful system of action.

    Customer Experience

    Turn customers into fanatics

    Get feedback from customers at every meaningful touchpoint, analyze their comments to know what to do, then take action on the things that deliver measurable impact.

    Watch DemoLearn more
    Employee Experience

    Turn employees into ambassadors

    Improve the employee experience at every moment that matters with actionable insights for every people leader in the organisation.

    Watch DemoLearn more
    Product Experience

    Turn products into obsessions

    Launch breakthrough products by putting people at the heart of every decision from
    the features you develop to your pricing
    and packaging.

    Learn more
    Brand Experience

    Turn brands into icons

    Understand your market and your competitors better than ever before, and create lasting connections with your customers.

    Learn more
    Research Core

    Powerful research to power the four core experiences

    Get started with the world’s #1 research platform. Drag-and-drop simplicity. Automated analytics. Sophisticated research, made simple.

    Watch DemoLearn more

    We’re here for your success

    Let Qualtrics Services guide you through your journey from design to maturing your experience management (XM) program. We help you chart your steps towards a world-class XM program, identify use cases that yield value, provide best-practice guidance and share industry trends.

    Learn more




    How XM Works

    Experience Management (XM) is how the world’s most successful businesses continuously improve the experiences people have with their organisations. XM focuses the entire company on delivering value to customers and employees, helping drive immediate bottom line results and create long-term value for shareholders. Here’s how it works:

    1. Qualtrics makes it easy to collect feedback from customers, employees, suppliers, partners, or any other stakeholder using the channels they prefer.
    2. Using advanced text and voice analytics, Qualtrics automatically surfaces hidden insights buried deep in customer feedback.
    3. With powerful AI and machine learning, Qualtrics generates recommended actions, then automatically routes them to the people in the best position to effect change.
    Learn more

    Get started with your
    personalised demo

    Complete the form to get in touch with one of our experts to see our XM platform in action. We’ll show you how you can use Qualtrics to build a culture of action of continuously hunting down and eliminating poor experiences across your line of business.

    Why Qualtrics?

    • Over 75% of the Fortune 100 use Qualtrics
    • 633% ROI on our CustomerXM product (Total Economic Impact? study)
    • Qualtrics Named a Leader in Employee Experience Management (See Forrester report)
    • #1 Enterprise Leader for Customer Experience and Employee Experience by G2 (2019)
    • 2 million users in 100+ countries
    • 1B surveys distributed annually

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